OAKLAND, Calif.–(Company WIRE)–As the following step in e.l.f. Cosmetics’ journey deeper into the gaming earth and metaverse, e.l.f. has introduced a new restricted version 8-piece assortment, Match Up, in which gaming satisfies makeup and skincare. With electric shades, large-electricity scents and supercharged formulation, it is offering substantial scores at very low selling prices. Game Up is obtainable now completely on elfcosmetics.com. Activity Up will be readily available at Goal shops and Goal.com on July 10 and at Customers Drug Mart and Shoppersdrugmart.ca on July 18.

“e.l.f. was an early adopter in attractiveness on Twitch,” suggests Patrick O’Keefe, Vice President of Built-in Marketing Communications at e.l.f. Natural beauty. “We want to uplift and empower all creators in the gaming world through inclusivity, positivity, and accessibility. We are psyched to proceed to crack boundaries at the intersections of entertainment, gaming and attractiveness.”

THE Assortment

Players and beauty fans can enjoy with bright, innovative colours when they discover the new collection:

  • Activity Up Eye Acquire Eyeliner Pot–$6. Tremendous-pigmented, smudge-resistant eyeliner? Problem recognized. Determine your lash line or build a daring, graphic eye with these creamy, vivid eyeliners that are packed with pigment. Four bold shades: Reboot, FTW, Superior Recreation and Lag.
  • Sport Up Protect Me Setting Mist–$10. Lightweight setting spray sets makeup and locks down your activity face. Mist aids soak up blue gentle – no cheat code necessary.
  • Sport Up Rez-Me Awakening Confront Mask–$10. Hit reset on exhausted pores and skin with this creamy, dual-use mask which is infused with pores and skin-loving elements like hyaluronic acid to revive and nourish skin throughout sport enjoy or any time of working day.
  • Match Up Rez-Me Awakening Eye Product–$10. Engage in all day and all night time whilst your eyes keep hydrated with this eye product that helps decrease the visual appearance of dark circles. This abundant formulation with its roller ball applicator is infused with hyaluronic acid and peptides to awaken your under-eye region.
  • Recreation Up Ready to Participate in Eyeshadow Palette–$10. Completely ready to engage in IRL? You can really feel like you just stepped into your favored video game with this eyeshadow palette in 10 higher-pigment hues, which allows you produce countless graphic eye appears to be like.
  • Match Up Reward Points Lip Gloss Mask–$6. This gel method seems to be like a lip gloss and operates like a mask. It is ideal for hydrating lips at the pc monitor. 4 shades: Royal Peach, Blue Rush, Concealed Treasure and Subsequent Amount mix hyaluronic acid for a hurry of hydration with a sheer tint of shade.
  • Activity Up Gotta Nail Them All Package–$15. Blend and match these 8 vibrant nail polish colors, influenced by the boldest monitor graphics. Delight in on-development kinds at your fingertips with recreation-ready nails.
  • Game Up Further Lifetime Kit–$15. These natural beauty boosters consider your seem to the subsequent degree. The kit features an angled eye liner brush, mixing eye brush, smudge brush, encounter sponge, and encounter gems for hair, body and nails. You are going to obtain everything you need to have for excess splendor daily life.


Each individual Video game Up product or service contains a solution code that can be redeemed for reward factors, gift cards and extra. Enjoy the recreation by joining e.l.f.’s Magnificence Squad loyalty method wherever customers can flex their competencies! Natural beauty Squad customers who obtain the complete Game Up assortment and enter all the secret codes will win a surprise products reward. Start off enjoying right now (simply click below).


Activity Up will appear to existence IRL at a Los Angeles-primarily based arcade bar. Top rated gamers in the place will get alongside one another for a evening of retro arcade online games on July 13. Enjoy in actual time as the party will be livestreamed across e.l.f.’s Twitch channel: @elfYOU, and hold tuning across all of e.l.f.’s social channels for a lot more Sport Up times: Instagram, Facebook, Twitter and TikTok.

About e.l.f. Cosmetics

Since 2004, e.l.f. Cosmetics has manufactured the very best of splendor accessible to each and every eye, lip and confront. We make significant-high-quality, status-inspired cosmetics and skin care products and solutions at an amazing value and are happy to be 100% vegan and cruelty-cost-free. As one particular of the 1st on line elegance brand names, e.l.f. proceeds to entice a extremely engaged viewers and established benchmarks with new electronic platforms. Our manufacturer is greatly out there at main shops this kind of as Target, Walmart and Ulta Attractiveness, and has a increasing international presence.

Discover more by visiting www.elfcosmetics.com

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